The Russian edition of our book continues to generate publicity.
‘Focus and simplicity are keys to success’ in Tinkoff Live Journal features the interview with Oliver Hughes, president of the bank Tinkoff Credit Systems, that is also in the book.
‘Banks hunt for customers in supermarkets’ in World News (Kazachstan) and ‘Banks disguised … like supermarkets’ in Rosbank Journal are actually identical, apart from the title (we found out).