EFMA Journal, the leading journal for financial services marketers, features our article ‘The true power of online’. So many banks and insurers are revamping their web presence. If only they would understand the true power of online …
Brazilian magazine Ideias includes ‘Reinventar é simples’. In this article we argue that simplicity is the key to customer centric change, and that simplicity cuts both ways: it increases cost efficiency but also brings additional top line growth.