The book is launched at an international executive seminar titled similarly on Wednesday September 15, exactly two years after the collapse of Lehman Brothers. During the executive seminar leading financial institutions such as Allianz, Barclays, Danske Bank Group and Zurich Financial Services shared best practices in customer centricity.
The seminar on customer centricity was attended by 150 bankers and insurers of 45 different financial institutions.

↑ Left to right: Reggy de Feniks (9senses), Andrew Clayton (Allianz), Luis Badrinas (Zurich), Mads Helleberg Dorff Christiansen (Danske Bank), Peter Brooks (Barclays) and Roger Peverelli (VODW). Photographs by Norbert van Leijen